Ivey Residential
ADDRESS → OWNER → CONTACT → OUTREACH → CRMIvey Residential is a commercial real estate brokerage. A new opportunity often begins with only a property address and image, while the person with authority to discuss a sale may be hidden behind parcels, entities, deeds, and disconnected public records.
Finding the right owner or decision-maker can consume roughly 15 hours each week. There was also no operating system to answer questions such as how many people were contacted before the correct owner was found, which counties convert best, or how many outreach attempts have been made to the same person.
A company-first CRM with property intake; linked owners, companies, contacts, and opportunities; GIS, deed, and Secretary of State evidence stages; contact research; outreach history; sales cheat sheets; and county-level performance reporting.
Agents physically process property batches, collect ownership evidence, research the confirmed people and companies, build CRM records, prepare contact briefs, record outreach activity, and keep the next action moving through the system.
Evidence stages remain distinct. Uncertain matches stay visible. Contact research and outreach begin only after the required gates, and sensitive actions require human approval.
A repeatable path from a property address to a reviewed, contactable opportunity—with every search, outreach attempt, county result, and next action visible in the CRM.
Start a project